As Communications Director, I developed this website for a new public-interest lobbying organization -- Legislative Strategies, LLC, which we formed specifically to generate profit enough for us to continue our nonprofit work with Homeowners of Texas.
We gained credibility with HOT and demonstrated our ability to succeed against overwhelming odds by applying a different approach that did not rely on bribes from campaign contributions and political action committees. The next task was communicating our advantages to potential new clients.
As with Homeowners of Texas, I used XSitePro II as the development tool, since it was easier than alternatives from Adobe and Microsoft. The landing page features a random graphic supporting our tagline – Opening doors for the Public Interest where Success HINGES on Strategy and Advocacy.
The website design reflects political advocacy but avoids using images of the Capitol dome or rotunda, since that's what traditional lobbying firms do. I instead used images of hinges, door knobs and gates. Even the logo was inspired by a photo of a Texas Capitol doorknob.
Because for-profit corporations can't hide behind Fair Use and must be concerned with copyright laws, I want to make sure we had exclusive rights to all images used, so I captured photos with an inexpensive digital camera.
Shortly after creating the shell of this website we closed a contract with our first client, the Texas Association of Landmen. All of my efforts shifted to developing a website for them, and the Legislative Strategies site sat empty, even months after I left.